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Quick Takes: Content Marketing and Media News for 11/16/17

Hoopla, which offers movies and TV shows (as well as e-books, audiobooks and more) on behalf of local libraries, is launching apps for Amazon Fire TV and Apple TV. 293 more words

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Marketing Always Follows Consumer Trends

I was intrigued by the headline to this piece on Vice the other day that examined a few examples where music videos from popular artists seemed to closely resemble the kinds of photos posted by popular Instagram travel influencers. 452 more words

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Can Corporate America Market Trust?

There’s a massive problem for corporate America and it’s that the majority of the rest of the country doesn’t like or trust it at all. 625 more words

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How Social Networks Cater to Influencers and Creators

When Vine was shuttered last year, a large portion of the blame was assigned to the company’s inability or unwillingness to listen to the community of creators and foster their loyalty. 1 491 more words

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Quick Takes: Content Marketing and Media News for 11/14/17

A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man. 432 more words

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Quick Takes: Content Marketing and Media News for 11/9/17

Instagram has made its branded content tagging tools available to more creators with high levels of engagement to make sure everyone is complying with required disclosure around paid relationships. 392 more words

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How Will 280 Characters Change Your Content Program?

What changes are you making to account for 280 characters?

As you’ve no doubt read by now, Twitter has raised its default character limit for everyone (more or less) from 140 to a whopping 280. 971 more words

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