Para divulgar esse linha de produtos, a produtora Psyop e a agência Ogilvy de Nova York criaram um spot muito bom... bem cool, ao melhor estilo Psyop.

A campanha é também parte de um reposicionamento da Smith & Nephew, com o objetivo de fazer marca parecer mais "cool".

Site da campanha: michiganjointpain.com

Fonte: AdFreak

How well the strategic communications challenge of tomorrow's land fall is met will decide the election, which will decide who wins the Iraqi and Afghan Campaigns of the Global War On Terror .

The Bush Administration must prove competence.  The American people don't seem to believe in federalism during hurricane season.  Haitian-style mayors and banana republic-style governors will not be held accountable by the Main Stream Media for their failures.  Everything bad that happens will be Bush's fault, and all possible ways of tarring McCain with that brush will be tried.  Katrina had seriously adverse strategic impact on the war.  Gustav could have the same, or worse, IF this hurricane isn't spun better than Katrina was.  Much depends upon Governor Jindal.

McCain-Palin must prove empathy.  Some commenter on a blog I can't remember the name of right now Charles at The Belmont Club had the idea of turning the Republican National Convention into a disaster relief telethon.  That is exactly the kind of maverick, unself-absorbed  rejection of stereotypical Republican cliches needed.  I hope McCain wraps up the pageantry with a minimum of butt-kissing and mobilizes the delegates for disaster relief efforts, all the while working the phones to persuade, influence and change events on the Gulf Coast.  This is an opportunity to test self-reliance coupled with volunteerism, charity, and non-governmental solutions.  I hope Sarah Palin doesn't even show up in St. Paul.  Better she appear on a big screen, live from Ground Zero in Plaquemines Parish, in her polo shirt and cargo pants, wet and muddy from doing something besides talking.

Obama-Biden must tie any Bush Administration or Jindal Administration disaster relief goat screws to McCain, with the implication being that if the election had been held by now and they had won, the seas would have fallen and the globe would have cooled and hurricanes wouldn't come any more.  Their biggest challenge will be in muting the unseemly triumphalism and schadenfreude of their overjoyed minions gleefully reveling in the Republican's weather troubles.  They will call for blaming, victimhood, and sitting on your ass waiting for the government to distribute cheese.  Obama will be in Chocolate City castigating McCain for dynamiting the levies and finding fault with everything the Feds do.  America owes New Orleans, don't ya know, and enough can never be done for them.

How the GOP Convention should deal with Gustav.

"German weekly Spiegel made a political decision to ignore the shocking Tskhinvali images.

Liberal German weekly Spiegel made a political decision to ignore the shocking Tskhinvali images.
Spiegel correspondent Pavel Kassin sent 29 pictures to the magazine's Hamburg HQ - but was shocked
to find that none of them appeared in the latest issue released on
Monday."

German Weekly in Propaganda Row over Ossetia Conflict

Europe’s largest news magazine has been accused of propaganda by one of its own staff, who says it refused to publish pictures showing the devastation left by the Georgian military in South Ossetia. The photographer believes that the liberal German weekly Spiegel made a political decision to ignore the images as part of a pro-American stance on the conflict.

Pavel Kassin has been working for the weekly since 1990 and has never before had any problems getting his photographs published. Last week, he and his German colleague Uwe Klussman, employed by Spiegel’s Moscow bureau, were sent to South Ossetia to report on the aftermath of the war. On his return, Pavel sent 29 pictures to the magazine’s Hamburg HQ - but was shocked to find that none of them appeared in the latest issue released on Monday.

Kassin was so angry he gave an interview to the Russian daily Izvestia. “Could it be that the most liberal, democratic and independent magazine has gone down the road of ideological one-sided propaganda?” he said. “In my view this is one of the rare cases when Spiegel has taken a pro-American stance.”

In the last three issues Spiegel has given extensive coverage to the war in the Caucasus, but only a few articles have dealt with the situation in South Ossetia. The rest have shown Georgia as a ‘martyr’ suffering from ‘Russian aggression’. Most images featured ruined houses in the Georgian town of Gori and crushed military ships in the port of Poti.

Meanwhile, the South Ossetian capital Tskhinval, which suffered 12 hours of bombing by the Georgian military, is shown like a city living an ordinary life. Most photographs were by correspondents of the world’s leading news agencies. The weekly has also used several pictures by Russian photographers from Reuters and AP.

This year Spiegel has seen changes in its top management. Its long-time editor-in-chief Stefan Aust was replaced by two new chief editors.