Perdebatan atas iklan Esia yang sangat Comparative sempat “memanas” di milis Marketing Club.

Coba lihat iklan di tv, banyak sekali iklan-iklan yang bersifat comparative seperti iklan Snack Kedelai Garuda Food terhadap Fugu.

Bismart terhadap Biskuat, Yamaha terhadap Honda..

Namun ada benang merah atas iklan-iklan itu semua, yap! Mereka adalah para penantang yang melakukan komparatif entah itu dengan Market Leader atau juga terhadap the first Comer. Yang serunya, para Leader menanggapinya dengan membuat iklan yang tidak menyerang balik.

Fugu tetap dengan iklannya yang lucu dan riang, Biskuat tetap educate ttg isinya, Honda tidak terpengaruh dengan “ejekan” truk berbaris pada iklan vixion yang jelas-jelas menggambarkan bagaimana “penakutnya” Tiger (CMIIW).

Apa sih yang sebenarnya tujuan mereka? Lets Analyze deeper:

Membandingkan adalah cara termudah untuk membuka pikiran konsumen yang sudah dipengaruhi oleh pengalamannya atas produk yang sekarang dia gunakan. Hasilnya adalah akusisi konsumen.

Tipe ini sangat efektif untuk merebut konsumen dan “nancep” jika kita membandingkannya dengan tepat. Karena factor yang kita bandingka jelas adalah competitive advantage kita.

Resikonya, begitu terbukti “over promise” kita bisa dicap pembohong. Apalagi jika yang dibandingkan tak begitu significant perbedaannya.

Trus si Leader dengan Emotional Brandingnya? Reminder the Existing Customer and Educate New Customer.

Konsep ini menunjukkan kematangan dan keyakinan si Leader atas Loyalitas dari Konsumennya dan Perceived Value dari Produknya.

Resikonya, jika tipe produknya punya loyalitas rendah.. maka ini bisa dibilang “bunuh diri” hehehehe.

Comparative is Short Term? Yap! Karena yang diadu bisa berubah dengan cepat. Begitu berhasil meraih konsumen maka harus dilanjutkan dengan Emotional Ad, agar mereka tau kenapa mereka pantas tetap bertahan.

Emotional is Long Term? Ya iyalah.. namanya juga Emotional.. jelas jangka panjang, karena yang dipengaruhi tidak Cuma bagian sadar alias conscious tapi juga unconscious part nya.

Ehm..

Comparative is Desperate?? Hmmm ini dia.. Kenapa mesti bandingin langsung kalo emang punya Brand dan Base Customer yang kuat. Cuma mau unjuk gigi biar kelihatan mentereng karena berani nantang? Penjualan udah ancur-ancuran? Atau memang kita ngelihat celah yang cukup kuat buat ngambil alih tahta si Leader yang terlena dengan kebesarannya selama ini??

Emotional is Confidence? Ga perlu ngebales, wong jelas-jelas pelanggan kita loyal trus perceived value kita secara total lebih unggul. 9 vitamin mau diadu sama 1 kolin yah jelas menang mutlak.. atau “sok tenang” karena kaget ternyata irit udah bukan factor utama, tapi body dan kenceng yang jadi pilihan? Akibatnya bisa fatal bro.. singgasana diambil alih!!

Kompetisi emang ga ada matinya!!

Comparative Ad vs Emotional Ad = Short Term vs Long Term or Desperate vs Confidence?

Australian reporter on Singapore drug charge moved to prison
Posted: 19 July 2008 1529 hrs

	Photos 1 of 1 ABC correspondent Peter Lloyd (Photo credit: ABC.com)
	Related News • Australian journalist charged with drug trafficking and possession • Australian TV journalist arrested in S'pore on drug charges

SINGAPORE: An Australian television reporter charged with drug trafficking in Singapore has been moved from a local hospital to a prison medical facility, staff at the institutions said on Saturday.

Peter Gerard Lloyd, 41, was discharged from the Changi General Hospital, a hospital information staffer told AFP on Saturday.

Public enquiry officers from the prison service said Peter Gerard Lloyd was in the medical facility at the Changi Prison complex.

Lloyd, of the Australian Broadcasting Corporation, is charged with trafficking about one gram (0.035 ounces) of methamphetamine to a Singaporean for S$100 (US$73.5) at a hotel early this month.

He also faces a second charge for allegedly being in possession of about one gram of the stimulant methamphetamine, also known as 'ice', at a local hospital.

A district judge and a police prosecutor were at Changi General Hospital on Friday afternoon to lay the charges on Lloyd, who is believed to be suffering from an eye infection.

A Central Narcotics Bureau spokeswoman told AFP that Lloyd has been offered bail and that his case will be next heard in court on Friday.

If convicted of the trafficking charge, Lloyd faces between five and 20 years' imprisonment and five to 15 strokes of the cane.

An earlier Central Narcotics Bureau statement said investigations showed a 41-year-old Australian was the "supplier" to a Singaporean drug abuser arrested on Wednesday.

It did not name the Australian but said he was under investigation for trafficking a controlled drug.

The Australian was arrested and in the course of follow-up search, the officers recovered a packet of 'ice' weighing approximately 0.8 grams, one improvised smoking pipe and six syringes, the statement said.

Lloyd is on leave in Singapore from his posting in New Delhi, the director of ABC News, John Cameron, said on the network's website.

When times get tough, when your passion for business or ministry is challenged, one of your greatest sources of encouragement and support are those who know you best and believe in your call. Treat them well because you will celebrate the victories with them and you will need their strength when you are in the valleys.

I truly believe that as passionate as you are about your business or ministry, it should never take prescedence over your family. Sure, there will come times when you need sacrifice some family time for the sake of business. However, if you value your family more strongly than what you do, and if you prioritze their needs ahead of your call, your integrity will shine through and ultimately you will be more successful because you are putting those you love most ahead of what you do most. Stay focused on what has the most lasting value.

Dental Health Care Associates

Judy Capuano
5000 Chichester Avenue
Aston, PA 19014
Phone: 610-485-1991

Dental Health Care Associates

Judy Capuano
5000 Chichester Avenue
Aston, PA 19014
Phone: 610-485-1991

Dental Health Care Associates

Judy Capuano
5000 Chichester Avenue
Aston, PA 19014
Phone: 610-485-1991

THANKS!!

JEFFERSON AIRPLANE- JEFFERSON STARSHIP-

Great Society- Take Me To A Circus Tent

Quality Rock & Roll Airplane

style.

Welcome to Cream Floyd Airplane Land:

Anything of interest going on? Hope you are enjoying the weekend.

A cool number from the Rock Tent Vaults for our flight. A member of Cream and one from Pink Floyd wish you were here.

Let’s go to the stage:

Eric Clapton/Roger Waters 2 acoustic guitars and 2 legends perform the Pink Floyd classic:

WISH YOU WERE HERE

Relax and have fun!

JEFFERSON AIRPLANE-

JEFFERSON STARSHIP- Great Society-

Take Me To A Circus Tent

I look forward to hearing you later!

The book is Take Me To A Circus Tent (The Jefferson Airplane Flight Manual) W/93 photos, 32 interviews, 543 pages, and a myriad of 5 star reviews!

Please remember at any moment on an Aircast it can be a rare memory from the Jefferson Airplane, Jefferson Starship, KBC, Wooden Ships, Marty Balin, Paul Kantner to name several.  Maybe another picture previously unseen from the Rock Tent Vault sees daylight from Herb Greene or Don Aters.

Hope Sunday will be the best,

craig

http://www.takemetoacircustent.net/media/JeffersonAirplaneTakeMeToACircusTentAircast64ecandrwwishyouwerehere.mp3

 
Ann Marie DiTomaso, Sales Manager
31 Mount Pleasant Drive (Suite A)
Aston, PA 19014

Phone: 610-558-8770
Fax: 610-558-2031

If the decision will be confirmed during the second phase of the trial, MGA Entertainment could be ordered to pay damages in the range of hundred millions Dollars in back royalties. The ownership of the rights on the Bratz will be in dispute too.

When these kind of "dolls" fight, the stock market cannot be indifferent: on Friday the Mattel's shares shot up 12 %. This market euphoria sounds new, as Mattel suffered significant loss in recent years. The analysts are however not so confident that the above legal battle will represent a definitive renaissance for Barbie.

However this story will end, it teach us something: pay attention to designers or inventors previously employed by a competitor!

(IP Faber: consultants on copyright and strategical immaterial assets. Contact us)

Il 17 luglio scorso una giuria della corte distrettatuale del Riverside - Californa ha deciso che Carter Bryant - ideatore delle Bratz - ha creato queste bambole quando ancora era dipendente della Mattel, nel 1999. La MGA Entertainment, la società che ha lanciato sul mercato le Bratz nel 2001, è quindi responsabile per violazione di diritto d'autore e per avere volutamente indotto Bryant a non rispettare i propri doveri di lealta' verso la Mattel.

Se la decisione verrà confermata nella seconda fase del processo, la MGA Entertainment potrebbe vedersi costretta a pagare danni nell'ordine di centinaia di milioni di dollari, commisurati alle royalties non pagate negli anni passati alla Mattel. La stessa titolarità dei diritti sulle Bratz sarà messa in discussione.

Quando bambole di questo genere combattono fra loro, le borse non rimangono indifferenti: venerdì le azioni della Mattel sono salite del 12 %. Questa euforia dei mercati suona nuova, visto che la Mattel ha sofferto perdite significative negli anni passati. Gli analisti in realtà non sono così fiduciosi che la battaglia legale in corso possa davvero rappresentare una rinascita per la Barbie.

Comunque si concluda, questa storia ci insegna che è sempre meglio fare attenzione a designer o inventori che hanno lavorato in passato come dipendenti di un concorrente!

(IP Faber: consulenti in materia di diritto d'autore e di asset immateriali strategici per le aziende. Contattaci)

Photo from album of callme_crochet (Flickr) -

We experience creativity every time a fresh idea pops into our minds. We recognize creative imagination in everything from a pastel painting to a business plan. By trying these ten tips, you will discover some amazing creative abilities that may surprise you.

1. Substitute someone else's perspective for yours. How would a teacher, lawyer, actor, artist, explorer, journalist, psychologist, engineer, homemaker, child, or accountant approach your idea or subject? Don't know? Ask them!

2. Look at your idea through the eyes of a critic. For each idea, make a list of all criticisms that may arise. Try to develop as many solutions as possible for overcoming obstacles or repairing weaknesses in your idea.

3. Connect your idea to other worlds or fields. Look at the worlds of Politics, Art, Science & Medicine, Hollywood, The Ice Age, Astronomy, Astrology, Ballet, Animation, The Army, Asia, Teaching, Music, Europe, and the like. Can you make an analogy, and what ideas can you draw upon from these fields and worlds?

4. Magnify your idea. What can you do to enlarge, expedite, extend, strengthen, exaggerate, dramatize, or improve your idea?

5. Simplify your idea. Can you condense, trim down, compact, minimize, or narrow your idea?

6. Change your idea. Modify the name, color, sound, shape, form, function, smell, taste, and properties of your idea.

7. Make your idea meet the needs and wants of the masses. Does your idea meet the basic needs and wants of more comfort, money, food, shelter, time, space, convenience, attractiveness, health, and beauty? If not, alter your idea to meet one if not all of these needs and wants.

8. Add more value. What will add more value? Add extra features, durability, safety, thickness, accuracy, guarantees, uses, and freebies.

9. Examine what others have done. Emulate professionals and experts who have had great success with a similar idea or product. Are you facing a problem that has already been solved? Use the past as a tool for experimentation and learning.

10. Flip a coin. When you cannot make a decision, flip a coin. Once the coin falls, use your intuition and gut to make a decision. If you feel comfortable with the result, go with it. If you feel uncomfortable with the coin toss, make the opposite decision.

About The Author Bea Fields, Southern Pines, NC, USA bea@fivestarleader.com http://www.fivestarleader.com Bea Fields is an Executive Coach and a Certified Guerrilla Marketing Coach. She is also a Consultant, Trainer, Public Speaker and author of the Five Star Leader e-course. Her area of expertise is that of Leadership Development and Marketing for Executives, Managers, Small Business Owners, and Political Leaders.

The year 2005 is expected to be the year of "outsourcing".

In case this word is new to you, then prepare yourself to the fact that this will be the buzz word of 2005.

Outsourcing is the act of exporting jobs to 3rd world countries, for the benefit of saving on production and administration costs.

The most popular form of outsourcing to this day is IT outsourcing, and the most popular countries where you can outsource IT jobs to are Romania and India.

For example: your firm is spending a lot of money hiring programmers to do some programming tasks and software writing that do not need special skills. You decide to cut costs by exporting these jobs to India, and let the same tasks be done by professional Indians instead of Americans, because their labor rate is a lot lower. This would easily save you money, sometimes up to 80%, that you can spend on other primary jobs (e.g: marketing).

Outsourcing does not only help you save money, but also gives you that push needed to walk and extra step towards winning the competitive market.

Brian Taylor, CEO of Comfosoft Inc. says that outsourcing to India helped his company “save more than $23,000 per month on software programming and debugging. There are a lot of talented Indians who can do the same job without getting paid a 5 figure number.”

Today, and in the world of “online business”, and to make things even easier for you, SupportUniverse.com (http://www.supportuniverse.com) has launched a new marketplace where programmers meet recruiters. All you need to do is post your project and let skilled workers around the world compete to bid on delivering the best work for the lowest cost and the shortest period of time. You can then select the best offer.

Although some people oppose the idea of outsourcing, the fact is that it is spreading like fever and it is becoming more and more “mandatory” for those who want to succeed in the internet world.

About The Author Raymond Walsh, CEO of "Business 4 Pleasure", and monthly printed newsletter targetting small and medium sized businesses.

Why? You only tell your friends what you like and what you don't like. Sometimes you will tell your friends more than you tell your spouse. If you could befriend with your customers, then they may honestly let you know what they like and don't like about your product/service.

Some staff members at my school - University of the Fraser Valley (UFV) - got into trouble because they were hugging some students. "Professionalism" is the excuse. I think it's mis-management and short sighted. UFV is pretty diverse. And hugging is something that is unique and special to a few groups of students. They only hug their friends and family members. Why burn the bridge to become their friends?

Universities are all the same that branding and standing out are so important to attract new students. I believe UFV can do very well at branding if it focuses on the personal friendships. Maybe there are risks at being personal, but playing safe is the riskiest route to failure and mediorce.

It is those warm hugs and smiles that spreads. Being professional is being like every other University. Not worth telling!

Forums are one of the most effective free internet marketing strategies if done correctly. Many people participate in online forums for different reasons. Especially in internet marketing forums, they use it for getting advice and answers to their questions.

Another reason is finding new tools, products and marketing concepts that they can apply to their website or online business in general. Internet forums are also an excellent resource for contacting with other online entrepreneurs and build win-win and profitable joint ventures. Finally, you can promote your website in forums in indirect mode of course.

Taking advantage of forums can be focused on the link of your site you are allowed to place with your posts. However, this is not as simple as it sounds. Users must have a reason to click on your link. One reason could be a useful tip or resource you provide with your answer for instance. On the long-term run, you gain credibility and start becoming an expert in your field.

But how do you accomplish that? First, you must study carefully the forums before you join them. Check for their guidelines, their theme, the questions, the level of knowledge and experience the users have. After that, you group the questions in a specific block in order to provide the answers.

For example:

Questions:

1. How can I protect my website from theft?
2. Where can I find HTML security software?
   e.t.c

Answers:

1. HTML encryption software
2. Hide your website’s code.
   e.t.c.

Now it is time for getting answers. You can find answers using search engines, or a recourse you have already used in the past or even a “how to” e-book you had purchased. There are many options. Don’t forget that you shouldn’t restrict yourself to one topic. You can repeat this procedure as many times as you want.

You can provide your answers to forum users in three ways actually.

First, by informing the forum users with a website you saw, that contains the solution to the problem they have. This is the less effective way, because you are keeping them away from your primary cause, which is to visit your website by clicking your link.

Second, is to create a webpage to your website that contains the answer.

For example: www.yoursite.com/htmlsecurityreport.htm . This is an excellent way of promoting because it’s not a blatant advertisement (you are informing people) and on the other hand users visit your website.

Third, create a new website exclusively related on this subject.

For example: www.htmlsecuritytips.com . This way is extremely effective too, but you should keep in mind that you do have to spend some money for that (web hosting, domain registrar e.t.c.) and definitely more time.

The catch here is that with the second and third option you can promote your website, which can include your affiliate programs or even your products without breaking the forum’s rules.

Of course you could ask,”where can I find forums?” One way is using search engines. Write in the search bar “internet marketing forums” and you will have many listings but you should notice that only the active ones worth your attention. Another thing you should be careful about is how many users and posts the forum has every day. If there are one or two users then you should go away, although forums indexed by the search engines are important because a link of your website to this forum could mean indexing for your website too.

When you post to a forum always, use your name and not some kind of number or code like 22357 e.t.c. You want to gain credibility with your name and not with characterless number or fake username. Use your signature in every post, which should contain your name, 2-3 lines of text (that depends on how many lines the forum administrator permits you to use) and of course your site URL.

Here is a list with great forums you can use:
www.webmasterworld.com/home.htm
www.sitepoint.com/forums
http://associateprograms.com/discus
www.ablake.net/forum
www.wilsonweb.com/forum
www.network54.com/Forum/184615
www.jimworld.com/apps/webmaster.forums/bin/Ultimate.cgi
www.clickbanksuccessforum.com/forum
www.howtocorp.com/forum
www.homebusiness-websites.com/cgi-bin/index.cgi
www.affiliateboards.com/messageboard/index.php
www.internet.com/forums
www.web-mastery.net/forums.html
www.ihelpyouservices.com/forums
www.aardvarkbusiness.net/chat
www.infosyssec.com/forum
www.abestweb.com
www.sowpub.com/cgi-bin/forum/webbbs_config.pl
www.network54.com/Forum/11488
www.marketing-strategy.org/forums
www.ask-marketing-experts.com/forums
www.resource-zone.com

About The Author Christos Varsamis is the owner of the exclusive internet-marketing club www.internetmarketingsuccesstips.com chrisvarsamis@internetmarketingsuccesstips.com

Talented artist (painter) seeks financially stable patron to the arts to subsidize my day to day operations, while creating series of photo realist paintings of the city of Seattle.  A prototype of one of these paintings, in progress, is above.  Artist is seeking one year stipend of 80K to complete three series of works (approximately ten paintings comprise a series).  Beginning artists' photo realist paintings typically go for 25-30K each, so when I complete three paintings, you own them.  These works will appreciate in value to the mid-six figures when all is said and done (e.g. I die).  Plus, you'll find joy in the knowledge that you were instrumental in advocating for the arts, and one very appreciative artist in particular.  To get started on your lucrative art adventure today, please write to wfreese@mac.com.

1. Avoid MLM business groups that offer commission-based compensation among distributors. There is a big possibility that it is an illegal pyramid.

The act of alluring people or business finders to enter an MLM business group has been an ordinary day-to-day street transaction among business-minded people. There are those people who will explain first the benefits that you can get from their group.

But the reality is that they will just reverse what they had said. Believe me, it may not always be the case but beware still. The only assurance you got here is your having a job. But your assurance of getting paid evenly or squarely is diminishing. You can be paid still, but until when?

2. Avoid MLM business groups that oblige the new distributors to buy expensive products or any materials that the group offers. This might be another sign of potential danger.

It always pays to be nice. But some nice people are sometimes not at all nice. It is not always the case.

The truth behind is that there are pyramid groups that force their newly entered distributors to purchase the expensive products or materials. Fake pyramid groups always have at the back of their minds the amount they could get. Sometimes it turns to be something from nothing.

Take this friendly advice; find ways to quit that group.

3. Do not heed what the pyramid promoter is promising that you can have more money through continued help in recruiting more distributors.

This is another clear sign of your being a victim of illegal MLM business. The bottom line here is work with just compensation. They might just be using you for their personal interest.

4. Some distributors do not give enough time or attention to their MLM business.

This is important. Some people are joining the group half-heartedly. But take note, it will count days or months to build an elevating career in MLM.

5. Some MLM operators take the business reluctantly as if its status will not able to decline in time.

Each member of the MLM business group must work hand-in-hand to sustain the set objectives of the group. This practice is not just recommended. It is a must to follow. But doing the otherwise will lead the path towards business failure.

6. Not realizing why you are operating the MLM business.

You may realize suddenly that you do not have a definite target or objective in your business. It might be a reality that some are born as invalid plan setter.

Early from the birth of your MLM business, you should have already realized the reasons why you are driving the business. Recovery from money problems of the business is not like counting 1, 2 and 3. Setting your business objectives is the keyword.

7. Have a well-established commitment to work and duty.

There is no better time to start moving than now. Product distributors must attend to their respective assignments. One cannot make the MLM business grows by just merely looking at it.

Be committed to you work. Have time to pinpoint your MLM business weaknesses so you can catch-up for any committed mistakes.

(Check out a great parody of Peter Griffin from Family Guy getting Rick-Roll'd, below)

SurveyUSA estimates that over 18 million people have been Rick-Roll'd, but the option of using a Rick Astley song seems to be an ironic, yet hilarious one.  The internet (and YouTube in particular) is one of the greatest resources for nostalgia purposes-- revamping old cartoons, tv shows, and clips from movies (today on Hulu.com, the movie Ghostbusters is in the top 20 most watched), and encourages big media giants to speed up the process of sending classic TV programs to DVD (or at least to sites like Hulu.com).

With all these trips down memory lane, it makes you wonder-- why are people surprised that it's becoming more and more common for pop music to sample classics and 80s hits? If we're all clamoring for scenes from the 70's, 80's and beyond, why would industry execs bother recreating some of the wheel? Instead, corporations are trying to discover new ways to market old material-- does anyone else feel like Nick-at-Nite is about to hit primetime?

Though I agree with this in principle, is it not the case that with retailers adding value to own label products and buying at 'near cost' prices they are driving down the overall market value in many categories?

In the stationery market for example, major retailers are purchasing from the Far East, adding many features which are created using cheap manual labour and shipped in bulk. Major brands focus on sustainability of paper sources, quality and other valuable features but cannot hit the price-points to make the products viable in this environment due to the actions of the trade. It becomes more and more difficult for the brands to compete with own label offerings. So Seth's comment that we are choosing to sell commodities as we aren't adding enough value to products is not necessarily the case.

Are retailers and other intermediaries not damaging the long term value of their markets?

Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation.

Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.

Directories differ from search engines in a few ways though the most important ones are as follows:

• Directories usually have some form of human involvement in the editorial process
• Because of the above there is a quality check in place
• Because of the above fewer sites will get listed
• Because of the above the quality of traffic from them will be higher

Surfers use directories differently to search engines. With a search engine a user would normally just enter in a phrase and hope for the best. With a directory the user is encouraged to drill down to the relevant area and select the appropriate category from a list.

This means that visitor who comes to your website from a directory is far more likely to convert into a customer as they will already have a greater understanding of the products and services you provide. Whereas those coming from search engines may simply have matched your website to three of four words in a phrase.

Directories are often categorised on a regional basis or by industry sector which means that visitors finding your website via a directory are more likely to be relevant potential customers and therefore will be easier to convert into clients.

So - don't rule out attracting traffic using directories as part of your online marketing campaign. It is an essential element in the over all online marketing mix.

Mike Cheney
www.magnet4web.com

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info

About The Author You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide