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Blogger om: Analysis

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Myter om innovasjon og kreativitet slått flatt

Stian Rønvåg wrote 6 months ago: Scott Berkun har skrevet en bok om innovasjon og kreativitet som tilbakeviser og bekrefter. Foredrag … more →

Tagger: Fag og filosofi, Bok, Innovasjon, Kreativitet, Myter

"Reel Bad Arabs" - film skaper fiendebilder

Stian Rønvåg wrote 6 months ago: Denne dokumentaren er på fem snutter á 10 minutter. 1 og 2 finner du under. 3, 4, 5 klarer du selv p … more →

Tagger: Fag og filosofi, Målgruppe, Påvirkning, Retorikk

The fundamental laws of creative advertising (Paradox)

Stian Rønvåg wrote 7 months ago: A pattern of creative advertising emerges from studying over 5000 prize winners and blog winners all … more →

Tagger: advertising, Ads, Creativity, Kreativitet, LinkedIn, Paradox, Reklame, Retorikk, Rhetoric

The fundamental laws of creative advertising (synthesis)

Stian Rønvåg wrote 7 months ago: One of the most used devices to bring awareness to ads are the synthesis. Definition: combine togeth … more →

Tagger: advertising, Ads, Creativity, Kreativitet, LinkedIn, Reklame, Retorikk, Rhetoric, Synthesis

The fundamental laws of creative advertising (homophone)

Stian Rønvåg wrote 7 months ago: Over 5000 creative expressions in advertising have been studied (thanks to www.adsoftheworld.com whi … more →

Tagger: advertising, Ads, Creativity, Homophone, Kreativitet, LinkedIn, Reklame, Retorikk, Rhetoric

The fundamental laws of creative advertising (homograph)

Stian Rønvåg wrote 7 months ago: A study of over 5000 prize-winning or blog-winning advertisements, I´ve found a pattern from rhetori … more →

Tagger: advertising, Creativity, Homograph, Kreativitet, LinkedIn, Reklame, Retorikk, Rhetoric

Budskapstriangulering (Hvordan finne HVA man skal si i reklame?)2 comments

Stian Rønvåg wrote 7 months ago: Innenfor reklameutvikling er det to spørsmål som vi stadig stiller oss – HVA skal vi si, og HV … more →

Tagger: Fag og filosofi, LinkedIn, Målgruppe, merkevarebygging, posisjonering, Reklame, Strategi, usp

The fundamental laws of creative advertising (antimetabole)

Stian Rønvåg wrote 7 months ago: Aristotle was the first to write about “the art of persuation”, and Bill Bernbach (the F … more →

Tagger: advertising, antimetabole, Creativity, Kreativitet, LinkedIn, Reklame, Retorikk, Rhetoric

The fundamental laws of creative advertising (metaphor)

Stian Rønvåg wrote 7 months ago: By studying over 5000 prize winners and blog winners all over the world, I have dicovered a pattern. … more →

Tagger: advertising, Rhetoric, Reklame, Retorikk, Creativity, Kreativitet, LinkedIn, Metaphor

The fundamental laws of creative advertising (simile)1 comment

Stian Rønvåg wrote 7 months ago: By studying over 5000 prize winners and blog winners all over the world, I have dicovered a pattern. … more →

Tagger: advertising, Rhetoric, Reklame, Retorikk, Creativity, Kreativitet, LinkedIn, Simile


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